Maison Galaxy

Brand Identity

The Client

Maison Galaxy, Kinshasa is a family-oriented department storewith a mission to fulfill the needs of local communities with a convenient and affordable shopping experience. It has grown into one of Africa’s most flourishing retail chains, offering a wide variety of products, from cosmetics to household items.

Objectives

We envisioned a brand refresh for Maison Galaxy that celebrates its cultural roots and fosters a vibrant community feel, drawing inspiration from the brand’s dedication to its customers and local heritage.

Challenges

Attracting new customers without alienating existing ones, standing out while retaining their unique brand identity, and navigating cultural sensitivities with respect are crucial challenges.

Former Identity

New Identity

The Foundation

Extensive research unearthed powerful patterns like vibrant Congolese Kuba textiles. The colours, geometric patterns and motifs particularly inspired us. We wove these narratives into Maison Galaxy’s identity, respecting its past while building its future.

The Process

The symbolic logo draws inspiration from Kuba culture, their intricate patterns and colours emanate tales of positivity and trust. Hand-painted signage and murals from Congolese towns fuel the bold lettering. We intentionally selected midnight purple and worthy white to echo the brand’s values such as being relevant and supportive.

The Final Canvas

Translating our vision into reality, we were thrilled to hand the design reigns over to Concept by SOWE, an architecture and interior design team extraordinaire. Their ability to bridge traditional and contemporary aesthetics perfectly aligns with our vision for a future-forward space. They created a storefront experience that transcended visual appeal, becoming an extension of the brand identity.

Design Team

Anushkha Advani, Harshit Rao, Hitesh Bhanushali, Kritika Arya, Nitisha Chawla, Rhea Shanghvi, Rushil Bhattacharya, Yashashree Arawkar