FarMart

Brand Identity

The Client

FarMart stands as a champion for a healthier, more equitable good food economy. Through its innovative SaaS platform, it acts as a catalyst, seamlessly connecting and empowering all players – from farmers to businesses to consumers.

Image Credits : Team FarMart

Objectives

We were tasked with planting the seeds of change for FarMart, cultivating a brand refresh that embraces and celebrates the heart of its farming community. We had to find the right balance between specificity, accessibility and global appeal.

Challenges

FarMart’s rapid growth demanded an evolution of the ecosystem. They sought to elevate their brand on a global stage, attracting international investors while fortifying and expanding the agricultural supply chain while remaining an approachable partner to the rural communities at the core.

The Foundation

Navigating this design challenge involved deep dives into typography and colour palettes. We researched influences like global communication and technological integration that would seamlessly blend tradition and innovation.

The Process

This new design system empowers FarMart to operate with collective purpose, strategic direction, and mindful communication. For global reach, the chosen font even supports Hindi script. This rebrand is more than just an aesthetic shift; it’s a seed blooming into a thriving global brand identity.

The Final Canvas

The newly minted design system was a seed waiting to bloom. FarMart’s impact report became the fertile ground for us to test the system’s mettle. Every element in the document captivated readers with its clarity and accessibility. This impact report unveils not just their evolution in reshaping the good food supply chain, but also their journey to transform how they connect with the world.