Concept by SOWE

Brand Identity & Website

The Client

Concept by SOWE is a design house founded by Shamna and Wojciech Stranc. It stands for Spaces and Objects We Experience. They offer architectural, interior, product, and graphic design services, all inspired by the cultural experiences of people and places.

Objectives

SOWE approached us with the objective of creating a new identity that had brand recall value. Our mission became clear: develop a brand identity that represents their architectural work without overpowering it, fostering a strong and coherent voice for SOWE across all touchpoints.

Challenges

Before partnering with us, SOWE lacked a cohesive brand identity. Finding the middle point between a minimalist brand identity and a strong design statement. It was essential to establish a visual language that conveyed modernity, innovation and artistic complexities.

The Process

Textures, meticulously integrated, weaved a unique tactile experience into the brand, reflecting the depth and richness of SOWE’s diverse materials and techniques. The logo itself, cloaked in a monochromatic and textured palette, is a clear representation of the infinite possibilities that are available in any circumstance.