Café Vego Branding
The Client
Objectives
We envisioned a vibrant and distinct brand identity for Cafe Vego, capturing its unique South Asian personality to attract and retain diverse clientele.
Challenges
Finding a balance between celebrating the cafe’s cultural roots and appealing to a wider audience will be crucial. We had to take into consideration how the identity would translate across different mediums.
Iconography
The Process
Drawing inspiration from the rich tapestry of Indian culture, particularly its vibrant local cuisine, especially its delectable sweets like Kaju Katli and Ladoos. We crafted a series of captivating geometrical patterns.
The Final Canvas
Having meticulously crafted our brand identity, it was time for us to eagerly translate into the various branding collaterals. From menus bursting with colorful patterns to marketing materials echoing the cafe’s warmth, Vego’s branding strikes a unified chord.
Design Team
Anushkha Advani, Kritika Arya, Rhea Shanghvi, Rushil Bhattacharya, Yashashree Arawkar
