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Papercuts takes you on a journey through design and branding, uncovering creative insights and crafting bold new perspectives.

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Beyond the Sole Mar 18, 2025

Beyond the Sole

How Storytelling is Shaping Sneaker Culture

Beyond Red and Green Feb 14, 2025

Beyond Red and Green

The Hues and Lows of Colour Psychology

The Brand Compass Feb 04, 2025

The Brand Compass

Navigating your Visual Identity with a Guide

The Art of Client Feedback Jan 24, 2025

The Art of Client Feedback

A Designer’s Guide to Staying Sane

Keeping Up with Startups Jan 14, 2025

Keeping Up with Startups

How Rebranding Empowers Traditional Businesses

Unpacking Beverage Packaging Dec 31, 2024

Unpacking Beverage Packaging

A Look at India’s Beverage Industry

Does Brand Consistency Really Matter? Dec 27, 2024

Does Brand Consistency Really Matter?

Is it Essential, or just another Branding Cliché?

Pixels, Process, Perception: A Brand’s Visual Journey Dec 24, 2024
Trust us, you don’t want to be Apple. Dec 24, 2024

Trust us, you don’t want to be Apple.

Beyond the Cult of Apple: Building a Brand That’s Truly Yours