1 Finance
The Client
Image Credits : Terry Travasso
Objectives
We were tasked with bringing their core values to the 1 Finance office with one distinct mural. The idea was to transform the space into a fun, approachable and motivating environment. These artworks had to connect the world of finance and the vibrant spirit of Bombay.
Challenges
Each artwork had to resonate with a culturally rich audience, celebrating Bombay while simultaneously showcasing the world of finance knowledgeably and intriguingly.
The Foundation
We wanted a seamless integration that mirrored Bombay’s inherent connection to money and its flow through daily life. Visual references like scattered coins and a woman saving in a piggy bank emerged organically, reflecting the ever-present undercurrent of finance within the metropolis.
Initial Explorations
The Process
Mumbai’s bustling energy explodes onto the canvas as each individual has an incredible story to share, however, time is of the essence as they are going about their busy days, travelling through the city using different forms of transportation. During the process, we realised the potential of these financial milestones, so we chose to elaborate on these individual steps and scatter these illustrations on different walls throughout the office.
The Final Canvas
This mural extends beyond finance. It’s a message about personal journeys, professional growth, and the unique paths we carve out in life. More than just art, this mural becomes an inspirational touchstone, reminding viewers that empowerment lies in self-belief and navigating your way forward.
Design Team
Anushkha Advani, Hitesh Bhanushali
