Bloomfield
The Client
Objectives
We planned to construct an identity that positions them on an international level, fosters creative partnerships and has the opportunity to develop as a long-term system that adds value.
Challenges
Recognising a disconnect with their audience, Bloomfield sought an intentional rebrand. Creating a design system that showcases their aspirations and manages to attract current and future partners and customers on a global scale.
The Foundation
We began with a deep dive into the evolving financial landscape, Bloomfield’s core values and strategic vision, followed by carefully honing their message, “Thrive with Time”.
The Process
Using the concept of “rhythmic growth” as our guide, we designed a logo that embodies these very ideas. The flowing form of the logomark subtly hints at the letter “B” while focusing on stability and forward momentum. We incorporated gradients to the palette as it evokes a sense of movement and progression. The gradual transition between different shades of colour creates a feeling of depth and dimension.
Thrive with Time
For their digital campaign, we used “Thrive with Time” as the main source of inspiration as it emphasises the partnership between Bloomfield and its clients, guiding them towards a prosperous future.
The Final Canvas
The Bloomfield design system isn’t just a collection of images; it’s a story waiting to be told, a story of positive change, growth, and unwavering stability – a perfect image for an ecosystem ready to bloom and flourish.
Brand Strategy Team
OnePunch
Design Team
Anushkha Advani, Harshit Rao, Hitesh Bhanushali, Kritika Arya, Rhea Shanghvi, Rushil Bhattacharya, Shreeya Patil, Yashashree Arawkar
