FarMart

Illustration

The Client

FarMart stands as a champion for a healthier, more equitable good food economy. Through its innovative SaaS platform, it acts as a catalyst, seamlessly connecting and empowering all players – from farmers to businesses to consumers.

Objectives

We were commissioned to design two murals for FarMart’s office walls that were expressions of their identity. One mural will be showcasing their core values in a captivating way. The other mural is a representation of FarMart’s ‘good food ecosystem’ symbolising their commitment to quality.

Challenges

We had to ensure the murals accurately reflected FarMart’s brand identity and core values while remaining accessible to those unfamiliar with the company. This meant creatively integrating all their principles without sacrificing visual coherence and impact.

The Good Food Economy Mural

At the heart of the mural stand the farmers, their faces radiating pride as they nurture lively crops. Traditional tools and innovative drone technology, seamlessly integrated, showcase FarMart’s commitment to both heritage and progress.

Image Credits: Team FarMart

Core Values’ Mural

Recognising the importance of their core values as the organisation’s bedrock, we sought to interweave them through a cohesive symbol system. Each symbol, seamlessly a part of the FarMart world, delivers clear and lasting messages designed to resonate with the viewer.

The Final Canvas

These murals are a powerful statement of purpose. It’s a reminder that good food isn’t just about sustenance; it’s about collaboration, innovation, and shared prosperity. It’s a story of growth, not just of crops, but of communities and individuals.

Design Team

Anushkha Advani, Hitesh Bhanushali, Kritika Arya, Yashashree Arawkar